Top 5 Paths To Failing As An Author

Being a successful author is like being a professional athlete. You need to have the right mindset and plan, and you can't expect it to happen overnight. You also need to be willing to work hard if you want to achieve your goals.

If you're reading this article, then you must already know at least one author who has failed at their writing career. Perhaps they have published multiple books that didn't sell well, or maybe they gave up because of some other reason entirely! The most important thing is that there are many paths toward failing as an author and many different reasons why those paths might be taken. But here are five common ones.

Your Book Doesn't Fit Your Target Audience

If you want to fail as an author, then you must ensure that your book doesn’t fit your target audience.

It should be easy enough to find out who your readers are. Look at the books that are similar to yours and see who is buying those books. Then look at what those people have in common—what do they like about those books? What turns them off? How can you use that information to make sure your book appeals to their interests and needs?

If you don't know who your readers are, then how will you know whether or not they like what's on the page? If there's no connection between the content of your book and who reads it, why would anyone buy it in the first place? And if no one buys it, what does that mean for its success as an investment of time and money for both parties involved (the author AND reader)?

Don't Invest In A Long-Term Writing Career

This is a critical distinction, because it's the difference between making a career out of writing and just wanting to be an author. It might sound silly, but it's true: you want to be someone who writes books, not someone who has written books.

You see, being an author means you're in this for long-term success. It means that you've put in the hard work and paid your dues and are now ready for the rewards that come with decades of dedication. As much as we'd all love to have instant success and fame, writing isn't like that—it's not always quick or easy or profitable either! And if those things don't matter enough for you to stick with it over time... well then maybe this isn't the career choice for you after all.

Don't Have A Plan For Your Book Marketing Strategy

A marketing strategy is an essential part of your book writing process. It's not something you can think about after the fact, nor should you wait until you have a finished manuscript to begin planning for it. If nothing else, this will help ensure that any marketing efforts around your book feel consistent with your overall brand and message.

The good news is that there are plenty of free resources available online that can help guide you through creating a marketing plan for your book.

You Lack Confidence in Your Own Expertise About Your Topic

If you don't believe in your own expertise, you'll have a hard time convincing anyone else to do so. You can't be an expert if you don't feel like one; and if potential readers are aware of that fact, they won't invest in your work either.

The solution is simple: just convince yourself that you're an expert!

If this has always been easy for you, then there's no need for concern here—just keep doing what works and enjoy the fruits of your labor (or whatever). But if it isn't easy for everyone to convince themselves that they are qualified experts on their topic(s), then take these steps:

Read up on everything related to your topic(s) and learn as much about them as possible.

Write about all the things related to those topics as often as possible (blog posts and guest blog posts count).

You Want to Write Just One Book

If you want to be a successful author, you need to plan for the long term.

Writing one book and then calling it quits is a recipe for failure. There are many reasons why this would be a bad idea, but the main one is that your readers will just buy your first book and not follow up with anything else if they don't enjoy it.

If you want people to read all your books, there must be more than just one out there in circulation: at least two or three is probably ideal (but even more than that isn't bad). That means that when someone tries out reading one of your books, they may like what they see and become loyal fans who keep coming back for more over time—which means more money coming into your bank account as an author!

Planning ahead lets us set goals which lead towards success later on down the road instead of groping blindly into darkness without any sense of direction whatsoever."

Having a successful career as an author requires a plan

Being a successful author requires organization and planning. A plan will help you stay motivated, achieve your goals, set priorities and stay focused.

A plan can be as simple as writing down what tasks are on your to-do list for the day or week. You can also use a calendar app like Google Calendar to help keep track of all the things that need to get done in order for you to meet deadlines.


If you're serious about being an author and having a long-term writing career, you need to take some time and think about what your goals are. What kind of books do you want to write? How are they going to be marketed? What do you need to learn in order for them all this work?

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