In my time as an author and book coach, I've learned a lot about what makes a good book publicist. It's not easy work and it takes time, but it can be very rewarding if you're willing to put in the effort.
In this article, I will share with you some things I've learned on the journey thus far.
You need to be willing to do the work.
No matter how much you plan, no matter how many people are working on your behalf, you will have to put in the time and effort yourself. You will have to be prepared to put time aside for book marketing and publicity. You may have to let go of preconceived notions about how things should be done and open yourself up to new ideas and a new process.
As a book author and coach, I often have authors come to me and say, “My book is almost done. When can I start promoting it?” My answer is always the same: “You need to be prepared to put time aside for book marketing and publicity.”
Why? Because it takes time! It's not something that you can do in a weekend or even over one month. Book marketing requires consistent effort over several months or longer if you want your book to make an impact on the market.
You might think that this means only big-name authors who are already famous get noticed—but that's wrong! As long as you're willing to put the work into building connections with influencers and reaching out to media outlets about what makes your story unique and appealing, anyone can get noticed by readers.
You need to be open to new ideas and a new process.
Book publicists have a unique skill set, and it’s not something that can be learned easily. You need to be open to new ideas and a new process, because you are going to be learning new things. You might not like all of them—or even any of them—but being open minded will help you understand why they work so well and how they can benefit your book promotion efforts.
You need to be ready for rejection.
It is a fact of life that your work will be rejected. It’s part of the process and it can be hard to accept, but you need to learn from rejection and not let it deter your goals.
You will also get some feedback from people in the industry about where you might need improvement. Sometimes this is helpful, sometimes it isn’t–but either way, it’s important to listen carefully and consider what they have to say before making changes or reworking anything in response.
It may seem counterintuitive at first glance: when someone rejects your work or gives you negative feedback about something about yourself or your products/services/art/etc., why would anyone tell them “thank you?”
You need to have a clear idea of who your target audience is.
One of the most important steps in getting your book noticed is to know who you are talking to. If you don’t know who your target audience is, how will anyone else?
So, before we go any further, let’s define what I mean by “target audience” and then expand on what it means for you as a writer.
Target Audience: A group of people who share some common characteristics and interests. They are generally easier to reach than an entire industry or market segment because they tend to be more focused (and therefore easier).
You will also need to be able to articulate this – not just once, but in twenty different pitches and interviews, and still be able to deliver it on camera if that’s where you end up!
All of this is hard work, but it's also rewarding work.
I've had the opportunity to work with a number of authors, and I've seen the results. Working with book publicists isn't for everyone—but it does have its benefits! The most important thing about working with a good book publicist is that it will help you get noticed and make more sales by reaching new audiences.
I hope that this article has given you a bit of insight into what book marketing and publicity is all about. I also hope it has helped you understand why it's important to have someone on your side who knows what they're doing and can guide you through the process. If you're interested in learning more about how I can help with your book promotion needs, please contact me at email@example.com